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Prévu is a French word translating to “Planned”, which is credit to Jake’s vision of where he wants the brand to be. Despite the French translation, it’s a brand born in Jake’s garage and raised in the East End of London. Jake was exposed to Rag Trade influence from his mother and father, both of whom have key roles within the business today.
Even with the rapid growth of Prévu, the brand has never lost touch with its origin and belonging to the East End – where every product launch and new partnership stems from: The Prévu Studio. The brand takes great pride in its home grown authenticity and family message – that childhood dreams can become reality and that perseverance and commitment to a vision is achievable.
Prévu explores the sports luxe – the combination of smart sportswear that is sophisticated and comfortable, stylish and smart. It’s most significant products being the twinset: a matching pair made of tailored shapes to create a complete, well-rounded look.
From the humble origins, the brand now partners with some of the world’s best retailers like Selfridges, Browns, Farfetch, Flannels, etc…
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